strategic narrative consulting

Design the transformation narrative for your people to follow.

I work with executive teams, people leaders, and change-makers inside organizations.

What You Can Achieve By Working Together

  • Help your leadership team think creatively about the future

  • Surface the tensions and blockages inside current narratives

  • Make sense of what's changing and how to communicate it

  • Build shared language across teams and functions

  • Support leaders as you practice narrating change

HOW I WORK

Tailored engagements that accelerate skills, adaptability, and creative vision

Vision & Strategy

Guiding leaders and leadership teams through facilitated sessions and creative exercises to explore the future, test assumptions, and shape your evolving strategic thinking.

  • Articulate a shared transformation vision

  • Surface what’s in the way and create space to address it

  • Shift mindsets and systems to embrace ambiguity

Story & Alignment

Mapping the current communication landscape and co-develop strategic narratives that help leaders and teams speak about change in grounded, motivating ways.

  • Designing narrative frameworks for strategy and change

  • Story audits across teams, projects, and channels

  • Coaching for keynotes, town halls and presentations

Integration & Continual Evolution

Embedding new ways of thinking and communicating through facilitated engagements, coaching, and culture work that support long-term transformation.

  • Facilitate key conversations and retrospectives

  • Lead transformational trainings, events and experiences

  • Support leaders, teams, and orgs through transformation

WHAT PEOPLE ARE SAYING

“Jordan led us through the tough conversations that got our partners unstuck (despite our resistance). The strategy that came from that process was clear — more importantly, it was ours. Because of that, we finally acted on it.”

— Managing Partner, Impact Investing Firm

HOW WE START

Phase Zero

Phase Zero is a low-commitment, high-insight engagement designed to clarify your most pressing challenges, map the dynamics at play, and identify leverage points for transformation.

Rather than beginning with assumptions or templates, Phase Zero creates space for me to listen deeply, observe patterns, and collaborate with you in developing an evolutionary roadmap that’s rooted in the authentic narratives and goals of your organization.

What I Look At:

I take a holistic look at the stories your company tells — and the ones it doesn’t. This includes:

    • Strategic Vision Narratives
      How you articulate the world you're trying to create — and the obstacles in the way

    • Marketing & Brand Narratives
      How your vision is translated into positioning, offerings, and external resonance

    • Sales & Customer Service Narratives
      How you engage, educate, and sustain meaningful relationships with customers

    • Employer Brand Narratives
      How you attract and support the right talent through the full arc of their development

    • Transformation Narratives
      How you lead change, address resistance, and build momentum across your culture

My review extends beyond language and copy to include tone, perspective, emotionality, and human dynamics — allowing us to see not just what’s being said, but what’s really being communicated.

What You’ll Get:

At the end of Phase Zero, you’ll receive:

    • An assessment of your narrative ecosystem, identifying strengths, gaps and hidden human-level blockages

    • A concise summary narrative — a synthesis of the patterns and themes I’ve observed, translated into your language

    • Three proposed change programs, tailored to you with a range of scope and budgets — from DIY implementation to full support

    • A facilitated debrief and planning session where we’ll explore the emotional and strategic implications together

    • A renewed, elevated sense of what your organization can accomplish through smart, meaningful communication — and by embracing change authentically

How It Works:

Phase Zero is best delivered in person. Being on-site allows me to observe your culture, engage informally, and get a visceral feel for who you are and how you work. (Virtual delivery is also available for distributed or hybrid teams.)

Typical structure:

    • Two full days on-site, including informal observation and structured interviews with founders and/or team members

    • Up to four 1:1 coaching sessions (60 min each) with leaders, to reflect insights and help shape emerging narratives

    • A 2–3 hour debrief workshop, in person or virtual, to unpack insights and shape next steps collaboratively

A hybrid or virtual Phase Zero maintains this spirit in a format adapted to your organization.

Risk-Free Guarantee

If you don’t think I’ve delivered value at the end of Phase Zero, I will refund my fee in full. You’ll retain all deliverables, and I’ll refer you to three trusted consultants who can build on the insights I’ve uncovered.