Storytelling for Change Agents: Leadership Communication Training
Build the communication intelligences that are essential for leading lasting change — this storytelling training will help your team develop it.
The Short Story
When everything in the world is transforming at once, organizational leaders need to re-imagine our approach to change leadership.
Rather than “managing” change or driving it from the top down, we can embrace a new approach that changes the paradigm — avoiding the burnout, overwhelm and resistance that causes over 70% of change programs to fail.
Hi, I’m Jordan Bower — and for the last 15 years, I have been teaching change leaders how to implement and accelerate this visionary wisdom. I’ve done this with more than 200 organizations and a huge array of executive, leadership, functional and cross-functional teams.
I’d love to help your transformation team build your skills and shift your mindsets and narratives in this dynamic and hugely impactful leadership communication training — Storytelling for Change Agents.
Let’s start a conversation and explore how we might collaborate.
Who This Storytelling Training is For
This learning experience is ideal for:
HR managers and senior People leaders
L&D, Talent, and Culture teams
Transformation project leads and initiative owners
Internal influencers supporting innovation, mindset shifts, or cultural change
Cross-functional “translators” between leadership and frontline teams
If your team needs to contextualize change, build alignment, or address emotional resistance — you will be better at it after this communications training.
Common Training Use Cases:
Building alignment around a new strategy, structure, or system
Embedding organizational values into daily team and leadership practice
Supporting a next-generation leadership development program
Reconnecting people to mission and purpose after change or disruption
👉 Looking for a different approach to business storytelling? Check out my workshops designed for other use cases.
Business Storytelling for Teams
Use strategic storytelling to build your team’s influence without authority — improving the impact of your data-driven messages
Strategic Narrative for Executives
Design human-level narratives that frame strategic visions, positioning, and change initatives in simple, human-level terms
Sales Storytelling Training
Communicate sales messages with greater authenticity, trust, and humanity to create a bridge between their needs and your benefits
Why Storytelling to Lead Change
Business storytelling matters profoundly because it can transform how people engage with ideas, data, and leadership visions.
Storytelling does what logical arguments can’t — create alignment, build trust, inspire others to move in a shared direction. It is the epitome of influence and the fundamental skill shared by all leaders.
In times of change, facts and figures aren’t enough. People need meaning.
We need trust. We need to hear ourselves in what’s being asked of us. That’s what story does:
Translate complex goals into simple, human language
Communicate across functions, backgrounds, and expertise levels
Inspire belief and motivation
Navigate resistance with empathy
Guide others through complexity and uncertainty
Whether you’re leading innovation, navigating transformation, or just trying to help a team operate with more cohesion and clarity, storytelling is a fundamental superpower that every change leader needs.
This training equips your change agents with a practical, powerful toolkit to lead with more clarity, coherence, and emotional impact.
What Makes this Storytelling Training Different
Most communication trainings focus on style, structure, or persuasion. This workshop goes much deeper — empowering participants to use story as a leadership tool for real alignment, traction, and transformation.
💗 It’s About Human-Centered Skills, Not Generic Frameworks
Storytelling frameworks can be important in business. But much more important is your ability to speak with clarity, emotional intelligence, and strategic insight. Instead of telling you how to tell the story, the goal of this workshop is to uncover what’s in the way of your communication — and help you develop practical, tactical solutions to address it.
♟️ It’s Strategically Anchored, Not Just Expressive
Every workshop is built around your team’s real strategic narratives — the messaging that you are currently using to achieve your real goals with your real stakeholders and audiences. The goal of the workshop is help you see new ways to achieve your goals with greater effectiveness and less effort by providing simple, practical and tailored insights you can implement immediately.
✳️ It Addresses Storytelling Holistically, Not Just The Words
In a digital, AI-integrated world, “storytelling” has become about much more than the copy — it’s as much about the experience you create through your presentation style, visual language, and creative expression as it is in what you say. This workshop will help you shift your mindset about what storytelling is — so you can uncover more engaging mechanisms to drive your influence.
🔄 It’s Facilitated For Real Dialogue, Not Taught From The top Down
The simple truth is that storytelling can’t be trained — it needs to be cultivated, nurtured and unblocked. That’s why this workshop is a facilitated experience with real-time coaching, reflection, and collective insight — where your team can practice, explore, and shift how they communicate with each other and your real stakeholders, driving immediate tangible impact.
✅ It Leads to Real Change
It’s not just that you will learn how to be a storyteller — this workshop consistently delivers a meaningful mindset shift that will reveal new ways for your team to move forward. I can supplement this transition with optional post-session support — coaching, virtual refreshers, or advisory — to help your team integrate what they’ve learned and keep building narrative muscle.
✨ Ready to explore a workshop for your team?
Your Immersive Workshop Experience
This is an immersive, interactive learning experience built to help your team think deeply and strategically about how you can be more effective and efficient in achieving your real change leadership communications goals.
Participants learn how to use story not just to explain change, but to shape the path forward — by aligning today’s actions with tomorrow’s vision.
Key subjects you’ll explore
✅ The Why and How of Leadership Storytelling — grounded in neuroscience, narrative strategy, and emotional intelligence
✅ The Storytelling Toolkit for Change — simple, flexible frameworks for coaching, communication, or facilitation
✅ Your Own Story — exercises to help participants connect their personal experience to organizational change
✅ How to Navigate Resistance with Story — reframing skepticism, fatigue, or uncertainty
✅ How to Model Growth Mindset Through Story — vulnerability, reflection, learning, and resilience
✅ Backcasting Through Story — envision the future, then use narrative to map backward to the present
What You’ll Do In a Workshop
Reflect on how you currently communicate — and what’s getting in the way from your messaging creating the impact you want
Learn accessible storytelling frameworks that work in the most important business context — yours
Practice applying storytelling principles to your real-world challenges — not just hypotheticals
Build shared language and alignment that carries forward after the session
Learn how to structure your team’s message, align it with strategic direction, and communicate with consistency — across silos, functions, and roles.
Sample 1-Day Workshop Flow
Morning: Foundations
Gain the tactics and tools to communicate your team or organization’s strategic messaging clearly and effectively
Afternoon: Practice
Develop an appreciation for story as a means to influence and motivate — and learn how to share change for maximum effect.
Closing: Next Steps
Debrief your experience and develop actionable next steps to sustain your insights and accelerate your impact.
This Workshop Creates Immediate Impact
Teams that attend this workshop consistently report improvements in
✅ Narrative Awareness — Understanding the role of storytelling in shaping perception, creating connection, and driving business impact
✅ Shared Language — Build cohesion in storytelling across your team
✅ Communication Confidence — Speak “the real story” with emotional intelligence, authentic presence, and strategic clarity
✅ Human Influence — Motivate others authentically — not by force
✅ Innovative Thinking — Use your creative problem solving to tackle real-world communication challenges
What You’ll Get
A mindset shift in how to approach change communication
Tools and techniques for real world change storytelling challenges
Greater confidence in spreading transformational narratives
Renewed connection to team, purpose and impact
Innovative solutions to your real world challenges
What the Workshop Process Includes:
1. Pre-Workshop Discovery
includes 1:1 interviews with team members, strategy and communications review, and goal setting session with team leaders
2. Tailored Workshop Curriculum
includes pre-workshop expectation setting emails, customized examples and exercises, and real-world team case studies.
3. Post-Workshop Follow-up
includes recommended resources tailored to your team, and a debrief session with leaders outlining recommended next steps
WHAT THEY’RE SAYING
"Jordan's business storytelling workshop challenged us perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
Why Choose This Workshop?
As an HR or leadership development decision-maker, you need training that delivers more than inspiration.
You need:
Clear alignment to leadership competencies and communication goals
Behavior change that lasts beyond the session
Relevance to the real challenges your teams are navigating now
A trusted facilitator who can handle nuance, power dynamics, and emotion with care
ROI you can see — in stakeholder engagement, alignment, and performance
This is what I deliver — and why over 200 organizations have trusted me with their teams.
Workshop Formats
1 or 2 day in-person immersion
1/2 day in-person skill development
90-120 min keynote introduction
Multi-session virtual collaboration
Multi-week narrative redesign
Enterprise roll-out
About Jordan Bower
I’m Jordan Bower — a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.
I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.
My approach blends:
Narrative strategy (storytelling that aligns to business goals)
Emotional intelligence (to help people connect with honesty and empathy)
Facilitation mastery (to shift team dynamics in real time)
This isn’t just what I teach — it’s what I live.
I’d love to share my passion with your team.
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
WHAT PEOPLE ARE SAYING
“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
a true transformational learning experience
Let’s empower your change agents.
Storytelling isn’t fluff. It’s the change work beneath the change work.
If your organization is navigating growth, innovation, or cultural evolution — this leadership communication training gives your internal leaders and influencers the tools to lead with greater purpose, clarity, and presence.
👉 For executive teams leading strategic change, explore the Executive Storytelling Workshop — a high-trust experience focused on alignment & influence at the top.
👉 For cross-functional business teams, the Business Storytelling Workshop offers tools to strengthen internal communication, clarity, and influence without authority.
WHAT PEOPLE ARE SAYING
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
Frequently Asked Questions
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Leadership communication training helps individuals — especially those leading change — develop the skills to influence, align, and inspire through clear, authentic, and strategic communication. This workshop focuses on storytelling as a leadership capability, integrating emotional intelligence and backcasting.
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Change agents are anyone in your organization who plays a role in leading transformation — whether formally (HR, L&D, DEI, strategy, innovation) or informally (trusted voices, team leads, cultural stewards). This training supports those responsible for translating strategy into human terms.
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This isn’t about performance. It’s about presence, alignment, and real influence. We teach storytelling as a tool for navigating resistance, creating emotional resonance, and shaping strategic direction — not just for the stage.
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Yes. We offer formats from 90-minute keynotes to multi-session virtual cohorts. All options can be customized for your audience size, delivery environment, and strategic priorities.
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Clear frameworks for storytelling in leadership and change
Personalized narratives that connect their work to strategy
Practice applying story to real-world challenges
A renewed sense of confidence and cohesion as communicators
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Backcasting helps participants think like storytellers of the future: Where are we going? What do we want people to believe, feel, and do? Then we work backward to shape stories that move the organization toward that vision. It’s a strategic, story-driven approach to transformation.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth.
For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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We often embed this as a module inside broader L&D, cultural, or strategic transformation initiatives. We can partner with internal teams to ensure seamless integration, language consistency, and lasting impact.
Lead transformation from the inside out.
Ready to kickstart your organization's change journey?
Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.