Leadership STorytelling Coaching
Connect emotionally through storytelling.
Work 1:1 with expert leadership storytelling coach, Jordan Bower, to build the communication skills, tools, and mindsets that the Age of AI requires.
Hi, I’m Jordan Bower: Expert Storytelling Coach
I’ve worked with 1000s of leaders at 200+ organizations to help them learn how to connect emotionally through business storytelling. This has helped them to not only strengthen engagement, influence and receptiveness but also to deepen understanding of stakeholder needs—boosting their ability to create leadership alignment, customer loyalty, and to foster a culture of innovation that has enabled their organizations to adapt and thrive amid constant change.
My leadership storytelling coaching program creates a focused, interactive and personalized environment for you to learn the in’s and out’s of storytelling—not just the theory about how to structure a story, but also how to find and deliver the right story for you, your goals, and your audience. Working together, I will help you dismantle old ideas and habits, guiding you not only to become a better storyteller—but also to become more creative, resilient and open to change.
Storytelling Coaching Program Format: Virtual sessions 1:1 on Zoom with Jordan Bower
Intro Program: 6x 60 min coaching calls, with each call scheduled every 1-2 weeks
Intro Program Pricing: Ranges from $1500-$3000 depending on your job role
Community of Practice: Get access to a network of likeminded learners and storytellers
trusted by leaders at 200+ organizations including:
“Jordan knows when to push me, and when to let me find my own way. These gifts, over time, have created a very special kind of trust.”
build practical leadership storytelling skills
Leadership Storytelling Will Help You Learn To:
Focus messages on what really matters to your stakeholders.
Create clear narratives that others can easily follow.
Be impactful and memorable even with limited time.
Keep things simple, even when problems are complex.
Incorporate AI without sounding like a robot.
Adopt an evolving approach to communicating as a leader.
Over 15+ years doing this work, I have watched first-hand as the nature of leadership storytelling has changed. Back in the early 2010s, I was helping business owners write speeches and About Us pages on their very first website. Since then, we’ve seen an explosion in new forms of storytelling—from Instagram Reels to Podcasts to TikToks to AI-generated video and beyond…
Along the way, we’ve also seen a redefinition of what storytelling in leadership means—especially in a world where chaos is rising and attention spans are shrinking. Today’s leadership storytellers are expected to be much more personable, authentic, and distinctive, striking just the right balance between being clear, being creative, and being human. It’s a very delicate dance…
There’s two elements to this shift. One is getting a clear idea about what your approach to leadership storytelling should be to best suit your goals, content/message, and your audience. The other is knowing how to move yourself from one communication style to the other. As a coach, I help my clients in both ways. On one hand, I help them learn the theory and best practice that goes with effective storytelling—everything from how to understand an audience, how to best structure a story, and how to communicate your message in a way that resonates. At the same time, I help clients interrupt old habits and patterns that no longer serve, helping them make the emotional space that’s necessary to sustain transformation.
Ultimately, my goal is to help you communicate naturally and confidently—while also equipping you to adapt your message seamlessly as audiences, contexts, and circumstances change. With my years of experience, good humour, and deep insight, I would love to help you unlock your inner storyteller.
How We Start: 6 Sessions with Jordan
✅ Dive into the Storytelling Material
✅ Work directly on a real challenge you’re facing now
✅ Get quick wins, new insights, and a personalized assessment
✅ Examine the deeper roots of any communications blockages
✅ Develop your own tailored plan for next steps
✅ Collaborate with Jordan—a creative, compassionate expert
leadership Storytelling Coaching Structure
How Storytelling Coaching Works
Start with you, not with theory.
Leadership storytelling is a complex communications skill that brings together many elements, from active listening to strategic thinking to creativity—just to name a few. It’s closer to an art form, like dance, than a clear, linear process like assembling IKEA furniture. In our early sessions, I’ll listen attentively to understand and assess where you’re at—asking probing questions that take our conversation deeper, building trust for where we go next.
Work together on your real stories and challenges
Together, we’ll select a “story” that we’ll work on together. This might mean a specific message, like an upcoming speech, presentation, article, video or email. Or, this may mean a specific “narrative”—the way you frame your ideas or yourself so that they resonate and connect. Focusing on one clear story helps to take our work deeper, revealing not just your communication style, but also your way of thinking—so you can understand any blockages at depth.
The right theory is the one that works for you.
As a business storyteller, you probably don’t need a refresher of English Lit, nor do you need a meta-level analysis of the key themes in Shakespeare. My role is to introduce you to the right and appropriate level of theory that suits where you’re currently at and your goals. I’ll use examples, readings, videos, and other tools to show you what “good” looks like in action, and support you as you apply your insights immediately to your existing storytelling.
A safe, trusted environment to discuss emotions
By definition, storytelling is an emotional medium. It requires, among other things, an understanding of your own emotions—not to mention someone else’s. Our sessions together provide a safe, trusted environment for you to explore and unpack the emotional backdrop of your communication. This is essential for you to figure out how you can make your leadership more resonant, trusted, and effective. (Don’t worry, I won’t make you lie down—unless you really want to.) It’s not therapy, but it can feel therapeutic…
Takeaways from Storytelling Coaching
New Ideas, Approaches and Directions for Your Real Stories. I’ll help you reframe your existing messages to become more engaging, resonant and influential.
Storytelling Foundations & Theory. You’ll get practical, foundational storytelling tactics and theory that will improve how you communicate broadly—both at work and in your personal life.
Assessment of Current Skills and Gaps. I’ll help you see where your skills can improvement, guide you to understand what might be getting in the way, and show you what you can do to make sustainable improvements.
Clear Next Steps. After 6 sessions, you’ll walk away with a tailored action plan that you can follow to strengthen your leadership storytelling!
Get actionable strategies & practice to sustain change
Storytelling mastery is the work of lifetimes. The reality is that no one can become an expert in just six sessions. However, working together can be transformative in that it can open you to new possibilities and unlock your passion for this generative, fulfilling and deeply human craft. As our time together ends, I will help you develop clear next steps that you can follow on your own—your very own, personalized at-home storytelling program. Of course, I’m always here for your ongoing support on an as needed basis…
who jordan coaches
Tailored to your priorities.
→ Executive Leaders
Got an upcoming speech, board presentation, or keynote? Let’s make your message compelling, connected and memorable.
→ Thought Leaders and Speakers
Developing your thought leadership platform or positioning a major change initiative? Let’s nail the right narrative and develop the right approach to make it connect with your audience.
→ Technical Experts
Needs to translate complex information into accessible stories that influence decision-makers and win resources? Let’s build a bridge between the technical and the human.
→ Mid-Level Leaders
Ready to upskill your communication to match the needs of the Future of Work? Let’s work together to help you lead for engagement, flexibility and resilience
→ Creative Transformation Leaders
Are you sensing that your soul-driven work can find a broader audience? Let’s connect your authenticity and emotionality with your strategic thinking.
This isn't about following a storytelling formula. My storytelling coaching focuses on the human elements of communication: how you relate with other people to build trust, create urgency, and drive action.
Meet Jordan Bower
About your Storytelling Coach
After graduating from business school, I took off on a six-year long personal journey that afforded me the time, space and real-world experience to develop my soft skills. When I finally came back to Earth — I ran out of savings — I founded a business training business professionals in leadership communication. Since then, I have worked with more than 200 organizational teams as a facilitator, trainer, and consultant, while supporting 1000s of leaders in developing new skills.
As a coach, I’m able to combine these professional experiences with my lifelong inquiry into personal growth and creative self-development. My coaching style is organic, authentic, and predicated on my deep knowing that all of us have a storyteller hidden inside — the work is less about theory and more about addressing the stuff that’s getting in our way.
My clients have included a huge range of C-suite executives, thought leaders, creative, politicians, mid-career leaders, and many more. I have worked across industries and throughout the org, including with execs, sales, marketing, product, finance, HR, analytics, change management and much more.
I’m based in Vancouver, Canada, and I work with clients around the globe.
WHAT PEOPLE ARE SAYING
Thank you for helping coach our founders! Everyone in our office is talking about how immediately different their approach is, how relaxed they seem and the tremendous impact they received from their storytelling coaching sessions with you.
— Head of Marketing, Technology Start-up
Intro Coaching Package Sliding Scale:
Senior C-Suite Executives & Accomplished Thought Leaders: $3000
Founders & Organizational Leaders: $2500
Solopreneurs & Mid-Level Leaders: $2000
Aspiring & Purpose-Driven Leaders: $1500
What’s Included:
6x 60-min sessions with Jordan Bower on Zoom
Review of any relevant material (podcasts, writing, LinkedIn, videos, etc.)
Tailored resource recommendations for storytelling theory
A clear action plan for next steps
budgeting
Investing in Your Communication Skills
How Sliding Scale Works
In an effort to keep my work accessible to all, I’ve implemented a sliding scale model. I trust my clients to choose a level of investment that works for you. You set the price based on the recommendations at left—no questions asked
schedule a free consult with jordan