Business Storytelling Workshop for Teams
Communicate with clarity, influence, and impact — even in uncertainty.
This hands-on training teaches your leaders and teams how to use storytelling as a strategic communication tool. Designed for today’s volatile business environment, this workshop blends narrative strategy, systems thinking, and real-world practice — so your people leave with practical skills they can apply immediately.
our Past storytelling Workshop Clients include:
Why this workshop matters
Build influence.
Drive buy-in.
Lead change.
It all starts with storytelling.
why storytelling is a must have skill
Influence without Overwhelm
Help your team move ideas forward without relying on decks, scripts, or jargon.Cut Through the Noise
Storytelling helps leaders communicate with clarity — even when the message is complex or abstract.Drive Real Alignment
Build shared understanding and emotional connection across departments, functions, and levels.Navigate Change with Confidence
Whether you're leading transformation, pitching strategy, or motivating a team — narrative makes it land.
Who it’s for
This workshop is tailored for functional and cross-functional teams. We’ve worked with more than 200 teams, including:
Executive and senior leaders
Strategy, product, and innovation teams
Sales and client-facing teams
Analytics, ops and data analysis teams
HR, L&D, and internal communications teams
What You’ll Learn
A hands-on, high-engagement training designed to help your team turn ideas into stories that stick. Participants will practice, get feedback, and leave with tools they can immediately apply.
Craft Clear, Compelling Narratives
Learn how to shape information into story formats that resonate with stakeholders.Make Complexity Feel Human
Break down abstract or technical ideas without losing nuance.Show Up with Confidence and Clarity
Strengthen presence, delivery, and strategic empathy in high-stakes conversations.Use Story to Drive Alignment
Build shared understanding across teams and functions — even during change or uncertainty.Integrate AI Thoughtfully
Explore how generative AI tools can support story development, not replace it.
WHAT PEOPLE ARE SAYING
“Jordan’s storytelling workshop challenged our team perfectly.”
— Karen Stanton, Chief Marketing Officer, IFF
15+
years of experience
200+
organizational teams helped
87%
would recommend
Whether your team is remote, in-person, or hybrid — this workshop is designed to meet your context, time constraints, and goals. It’s customizable, experiential, and results-focused.
Delivery options:
Full-Day/Half Day Format
Adaptable to your timeline — with optional follow-ups for reinforcement.In-Person or Virtual
Delivered live, anywhere in North America — or via engaging virtual sessions.Tailored to Your Team’s Context
Every session is customized using your actual business challenges and communication goals.Tools for Ongoing Practice
Includes practical frameworks and post-session resources to keep the learning alive.
how it works
Flexible delivery designed to meet your real business needs.
What Your Workshop Includes
morning session 1
The Art & Science of Narrative
Learn how to combine data, strategy and emotional IQ into practical ways into clear, compelling narratives that maximize your impact.
Includes:
→ Structured exercises
→ Role-relevant examples
→ Collaborative discussions
morning session 2
Business Storytelling Systems
Put the theory into practice by identifying simple, clear and customized ways your team can use storytelling to drive tangible results.
Includes:
→ Real-world best practice
→ Clear framework
→ New perspective
afternoon session 1
Collaborative Real-World Practice
Turn ideas into action by practicing how you use storytelling at work — receiving peer feedback and expert facilitator guidance
Includes:
→ Paired exercises
→ Small group work
→ Creative muscle building
afternoon session 2
Debrief and Your Tailored Action Plan
Reflect on your learnings and identify your tailored next steps — so you can translate your learning into sustainable team results.
Includes:
→ Group discussion
→ Goal setting
→ Clear, tangible actions
What people are saying
“This isn't just another training — it's a shift in how we communicate with our clients and stakeholders, with practical strategies for driving improved results.”
Chief Commercial Officer, Global Medical Tech
storytelling training Deliverables
Get mindset-changing deliverables tailored to your team.
A shared strategic storytelling toolkit
Simple, repeatable story structures your team can use in emails, presentations, meetings, or strategy decks — to make complex ideas land.
Shared language for alignment
A common vocabulary for telling the “why” behind a project, a pivot, or a vision — helping reduce confusion, misalignment, and rework.
Improved cross-team communication
A better understanding of how different functions think, and how to speak in ways that get heard — especially when stakes are high.
More confidence and clarity
Even quieter team members learn how to make their voice heard — with a clear structure and more comfort influencing across roles.
Real practice, not just theory
Live coaching and hands-on exercises using real examples from your business — so you walk out knowing how to use what you learned.
Limited availability, book your spot today.
Meet jordan bower
Narrative consultant. Systems thinker. Visionary facilitator.
Jordan Bower has been teaching storytelling in business for more than 15 years. He has worked with 200 clients in business, government, and non-profits and taught storytelling to 1000s of professionals.
He has supported better communication across the organization, from executive leadership teams to sales, marketing, ops, finance, product, HR, change management, data analytics teams and beyond.
Strategic but not stiff
Thinks in systems, not silos
Listens like it’s a superpower
Cuts past jargon‑fluff in record time
Builds the real, lasting skills your team actually needs
“Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go to entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts, over time, have created a very special kind of trust.
Matt Landau, CEO, Here Goes Nothin’
“I was nervous as we intended for it to be disruptive. Seems like we hit a nerve in a good way. I've heard everything from 'best speaker ever to this was long overdue. Regardless of outcome your prep and delivery was top notch and I will happily serve as a reference going forward.”
Eileen Frino, Chief Operating Officer, CR3
“Jordan knows his material inside and out, and he communicates it wonderfully.”
Workshop Attendee, Canadian Tire Triangle Leadership Academy
workshop investment
Options for every team budget.
Base Storytelling Workshop
Get High-Impact Learning
Starts at $9,750
Perfect for corporate functional or crioss-functional teams looking for a powerful, high-impact communication reset.
1 full-day live workshop (in-person) or 8hr learning sessions (virtual)
Initial discovery including comms audit and 1:1 interviews with your team
Tailored agenda — examples, exercises, and outcomes all tailored to you
Post-workshop summary + tools for continued learning
Recommended
Workshop + Follow-Up
Build Sustainable Skills
Starts at $12,500
For teams who want to extend the workshop learning experience with follow-up coaching and strategic guidance.
Includes everything in the Base package plus…
2 x 60-minute follow-up virtual sessions (for individuals or teams)
Customized prompts to deepen learning and integrate into daily work
Narrative feedback on crucial team presentations or communications
Full Immersion Package
Kickstart Narrative Change
Starts at $25,000
Best for teams ready to start an in-depth narrative transformation journey with Jordan’s expert guidance.
Includes everything in the previous packages plus…
Detailed narrative assessment of team communications (email, decks, scripts)
Change vision development and high-level implementation programs
2-month Teams/Slack or email access for on-demand support
Satisfaction Guarantee
If your team doesn’t walk away with real, practical improvements in how they communicate — I’ll stay involved at no extra cost until we get it right.
workshop case studies
Develop real solutions to your team’s real challenges — in just one day of learning.
In just one day…
A Leadership Team re-framed internal transformation.
Jordan helped the North American leadership team of a global health solutions company reposition an internal narrative to create buy-in for systems change.
In just one day…
A Global Marketing Team challenged itself to take greater risks.
Jordan helped the global marketing team of a CPG company pushed outside the box of conventional frameworks and corporate language to be more dynamic & engaging.
In just one day…
A Sales Team learned to translate benefits into trusted results.
Jordan helped a SAAS unicorn fintech translate features, benefits and case studies into clear narratives that they could share without sounding like robots.
In just one day…
An Operations Team expressed its value across the org.
Jordan helped a cross-functional ops team develop a consistent strategy and voice to improve its profile and the value it provided cross-functionally.
In just one day…
A small business learned to share its founding story.
Jordan helped the customer-facing members of a small business build community relationships by sharing their origing story — in a strategic and engaging manner.
In just one day…
An analytics team developed new frameworks for communicating data to stakeholders.
Jordan helped an internal analytics team develop a shared methodology to tailor how they communicate their insights to leaders, front-line workers and the middle of the org.
what will your team accomplish In just one day?
Get game-changing communication skills for any type of team — immediately.
Frequently Asked Questions
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We work with organizations across industries where influence skills directly impact business outcomes.
Our clients typically include cross-functional product teams needing to build consensus without formal authority; marketing professionals seeking buy-in for strategic initiatives; sales teams advocating for customers internally; executives wanting to inspire genuine commitment rather than compliance; technology specialists driving system adoption; HR professionals implementing culture initiatives; operations teams motivating process improvements; finance departments creating action-driving fiscal narratives; and interdepartmental task forces aligning diverse stakeholders. Our workshops deliver particular value in matrix organizations, companies undergoing transformation, and environments where success depends on collaboration across boundaries rather than traditional command structures.
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In-person, I deliver this workshop throughout North America — and, occasionally, further afield. I have legal permission to work in the US.
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Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.
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We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.
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Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.
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Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.
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We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
Book a discovery call with jordan