Business Storytelling workshop
Connect through storytelling.
A Fun, Focused Team Storytelling Workshop to Help You Build Human Connection Skills for the Age of AI.
Hi, I’m Jordan Bower: Expert Storytelling Coach
I’ve worked with 200+ organizations to teach their teams and leaders how to connect emotionally through business storytelling. This has helped to not only strengthen engagement, influence and receptiveness but also to deepen understanding of stakeholder needs—boosting leadership alignment, customer loyalty and fostering a culture of innovation that enabled their organizations to adapt and thrive amid constant change.
My flagship business storytelling workshop creates a focused, and interactive environment for teams to apply storytelling principles to their real use cases—delivering new ideas, facilitating immediate practice and creating both immediate and lasting ROI.
Storytelling Workshop Format: In-person preferred, virtual available
Workshop Length: Standard length is 1 full day. Half-day and 2 day versions available
Workshop Facilitator: Every workshop is facilitated directly by Jordan Bower
trusted by 200+ organizations including:
“ We worked with Jordan successfully to enhance employee satisfaction, influence, and organizational agility.”
build practical Business storytelling skills
Your Team Will Learn How To:
Focus messages on what really matters to your stakeholders.
Create clear narratives that others can easily follow.
Be impactful and memorable even with limited time.
Keep things simple, even when problems are complex.
Incorporate AI without sounding like a robot.
Storytelling Creates Resilience
Strong communication is a lifeline during times of uncertainty and constant change. As new ideas and technology change the workplace, leaders and teams need to learn how to communicate effectively and efficiently in new and often unfamiliar ways.
Storytelling skills provide the foundation for innovation, flexibility and resilience. By emphasizing understanding stakeholder needs, communicating clearly, and using creative thinking to present their ideas and data in unique ways, storytelling works to strengthen loyalty and create alignment through trust, novelty and emotional connection.
Every business function from leadership to sales and marketing to product, ops, finance, change management and more can save time and drive impact through storytelling.
This workshop will do more than explain the theory—it’ll teach you how to put it to action.
Storytelling workshops are perfect for:
✅ Skills Training Days
✅ All-Hands Meetings
✅ Conferences & SKOs
✅ Retreats & Off-Sites
✅ Centers of Excellence
✅ Leadership Development Programs
Storytelling Training Structure
What Your Team Will Do:
Fun, Collaborative Storytelling Exercises Set the Tone
Your workshop starts with an immersion into storytelling—our most human act. Guided by clear, simple, and safe-for-work prompts, you’ll do more than share your own stories with your colleagues — you’ll also analyze what it is about storytelling that makes it so memorable and connective, while also discussing how you can take those same ideas and principles back into your real work.
Concrete Examples Make Storytelling Theory Practical
Next, I’ll walk you through a short presentation that introduces you to the storytelling workshop content. This isn’t some generic framework or some tired truism about storytelling that you could easily find on ChatGPT — instead, your team will learn a cutting-edge approach to business storytelling that’s been specifically designed for today’s environment of constant change.
Focused Group Work Lets You Apply Your Insights Quickly
Right away, your team will break out into small groups to discuss your new insights and decide how you want to practice applying them. Teams will choose between their real case study examples (chosen by leaders in advance with Jordan’s help). They will work together to apply their new insights to real Powerpoint decks, charts, emails, presentations, or any other form of relevant and impactful workplace communication.
Structured Sharing Exercises Give Immediate Feedback
Effective storytelling is about learning through doing, like all creative work. Your team will have an opportunity to share what they’ve created—even if it’s not perfect—receiving valuable feedback both from one another and also from the expert facilitator. This provides you with real, concrete insights that you can apply right away—as individuals and as a group.
Debrief Your Learning and Set Clear Next Steps
The mark of an effective storytelling workshop is not just about what you learn—it’s about what you take away. In the final exercise, your team will reflect on the experience and pinpoint clear, actionable next steps that you can take together to sustain the new ideas and excitement generated from your workshop. With my motivational help, you’ll turn new ideas into results — making this storytelling workshop the most productive day of your year.
How workshops are customized:
Detailed Research. Jordan reviews your team’s messaging in detail and conducts 1-on-1 interviews with 3 team members.
Customized Examples and Case Studies. Jordan works with your leaders to select appropriate team stories that you can workshop/improve together. All examples and exercises are tailored to your team and function—nothing is generic.
Live, Flexible Facilitation. Jordan’s skillful facilitation keeps the content fun, playful and alive. It’s not a boring training—it’s a dynamic conversation throughout your team.
Clear Next Steps. After the workshop, Jordan will follow-up with your leaders to debrief the experience and deliver your tailored action plan.
Who Attends Storytelling Workshops
Takeaways for Every Team
→ Executive & Leadership Teams
Boost employee satisfaction and leadership alignment, fostering a culture of innovation that enables your organizations to adapt and thrive amid constant change.
→ Sales Teams & Marketing Teams
Communicate your value in ways that create genuine connection rather than just pitching features.
→ Analytical Teams (Product, Finance, Data Science)
Translate complex solutions into compelling business language that gets stakeholder buy-in.
→ People Managers, HR & Change Management
Communicate culture change, policy updates, or organizational shifts to drive engagement and sustainable transformation.
→ Project Managers
Drive cross-functional initiatives, aligning diverse teams around shared goals and maintaining momentum through change.
→ Operations Teams
Build influence without authority, overcoming resistance and driving adoption of new processes or systems across the org.
→ Finance & Analytics
Translate data and analysis into compelling narratives that drive decision-making at all levels.
This isn't about following a storytelling formula. This workshop focuses on the human elements of communication: how you relate with other people to build trust, create urgency, and drive action.
Meet Jordan Bower
About your Facilitator
"Practical skills that drive connection, urgency and impact.”
Jordan Bower is a keynote speaker and thought leader in business storytelling and the Future of Work. After walking solo across America for a year—where storytelling became a lifeline to connection—Jordan founded a narrative transformation consultancy and has since worked with 200+ organizations including Rakuten, Johnson & Johnson, Autodesk, and Mölnycke Health Care.
Jordan specializes in helping teams navigate the intersection of human capability and AI-driven change, focusing on practical skills that drive measurable results.
Frequently Asked Questions
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Most corporate storytelling training teaches you a formulaic script that you can follow when telling a story. Though this may make sense in theory, the truth is that good storytelling is much more about how you relate with your audiences than the literal words that come out of your mouth, fingertips or thumbs. This training shifts the focus to the human elements of communication, helping your team establish a new basis and perspective from which to develop your words.
Once you see that we are always communicating with our emotions (once we realize it or not), then we can identify simple, concrete and practical ways to improve our impact. Besides, if you want formulaic, impersonal communication, why not save money and time by going to ChatGPT? This storytelling training is about communicating effectively human to human.
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Absolutely. The principles of authentic communication are even more important in virtual settings where building genuine connection is more challenging. We adapt all exercises for virtual delivery while maintaining the personal impact.
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Teams typically see immediate improvements in confidence and connection. Within 30 days: clearer stakeholder communication, reduced meeting time, increased buy-in on proposals. Within 90 days: measurably improved cross-functional collaboration and faster decision-making. Most importantly, your team becomes known as one others want to work with during challenging times.
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Authentic communication is the foundation of all organizational change. Teams that learn to communicate genuinely become more adaptable, innovative, and resilient. This workshop often serves as the starting point for broader leadership development and cultural transformation initiatives.
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We conduct preliminary research, including 1:1s with 3 team members (30 mins each) and detailed review of your team’s current messaging, such as decks, writing, strategy docs, etc.
Based on this research, we tailor the content, including case studies and examples. Every workshop is different.
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Yes, I do. I also offer supporting services like 1:1 leadership coaching and change consulting.
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Embark Finance (Toronto, 2025)
Scope: Workshop for internal mixed-level audience at a financial services/technology startup
Challenge: Communicating analysis cross-functionally and to senior leaders
Results: Improved understanding of the needs of senior level audiences and developed confidence expressing insights, perspective and values in formal and informal settings
Mölyncke Health Care Commercial Leadership Team (Atlanta, 2024)
Scope: 1-day workshop for mixed-level audience from Senior VP to high-potential managers
Challenge: Telling the story of an internal change initiative
Results: Improved engagement and excitement while reducing change resistance
Rakuten Rewards Operations Team (San Francisco, 2024)
Scope: 1-day workshop for 30-person team of internal consultants/ops business partners
Challenge: Improving influence when communicating cross-functionally without direct authority
Results: Enhanced ability to create understanding, urgency, and buy-in across functions
Shine Speaker Bootcamp for Women in MarTech (Vancouver, 2019)
Scope: 2-day workshop for women leaders from CEOs to IC analysts
Challenge: Translating analytical narratives into inspiring conference/keynote messages
Results: Improved booking rates and speaking fees for participants
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I work with corporate and business teams throughout the organization, including sales, marketing, product, data analysis, finance, HR and others.
I facilitate virtual workshops from my home base in Vancouver, Canada (PST).
For in-person workshops, I travel on-site or to retreats through the United States and Canada, as well as occasional workshops in Europe and further abroad.
“Practical human connection skills that drive real connection, urgency and impact.”
let’s get started