
Jordan Bower’s
Business Storytelling Workshop for Teams
Jordan’s energizing business storytelling workshop introduces your team to the mindsets, frameworks, and perspective shifts required to build your influence without positional authority.
Guided by an expert storytelling facilitator and tailored to your team, context, and objectives
Designed as a stand-alone 1 day learning session or woven into a conference or off-site
Promotes creative thinking, emotional intelligence and immediate tactical application
WHAT THEY’RE SAYING
"Jordan's business storytelling workshop challenged us perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
Who This Storytelling Workshop is For
This workshop is built for functional teams, cross-functional teams, leadership cohorts, and business units who want to communicate more clearly and connect more effectively — with either internal or external stakeholders.
Typical workshop participants include:
Product, marketing, HR, or strategy teams
Executive or emerging leader cohorts
Change or transformation teams
Technical leaders needing to communicate to non-technical audiences
Any group tasked with influencing across silos, functions, or levels
If your team needs to explain complex work, secure buy-in, or operate more cohesively — this workshop will provide you with immediate help.
Common Workshop Use Cases:
Aligning teams around strategic goals
Launching a new initiative and needing buy-in
Improving cross-functional communication
Expressing the narrative behind data
Building skills for navigating change or growth
Translating values into day-to-day behavior
Looking for a different approach to business storytelling?
Check out my workshops designed for other use cases.
Storytelling for Change Agents
Strategic Narrative for Executives
Sales Storytelling Training
About Jordan Bower
I’m a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.
I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.
My approach blends:
Narrative strategy (storytelling that aligns to business goals)
Emotional intelligence (to help people connect with honesty and empathy)
Facilitation mastery (to shift team dynamics in real time)
I’d love to share my passion for this work with your team!
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
WHAT PEOPLE ARE SAYING
“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
Your Immersive Workshop Experience
Kick things off with an exploration of why business storytelling matters.
Storytelling does what logical arguments can’t — create alignment, build trust, inspire others to move in a shared direction.
Learn how to:
Translate complex goals into simple, human language
Connect across functions, backgrounds, and expertise levels
Build stronger stakeholder relationships
Align around a shared purpose — and make it visible
Guide others through complexity and uncertainty.
Participate in fun exercises that help you connect theory with practice.
Develop an appreciation for story as a means to influence and persuade and learn how to share your insights for maximum effect.
Reflect on how you currently communicate — and what’s getting in the way from your messaging creating the impact you want
Learn accessible storytelling frameworks that work in the most important business context — yours
Practice applying storytelling principles to your real-world challenges — not just hypotheticals
Build shared language and alignment that carries forward after the session
Learn how to structure your team’s message, align it with strategic direction, and communicate with consistency — across silos, functions, and roles.
Apply storytelling insights and frameworks to real team messaging.
Every workshop is built around your team’s real strategic narratives — the messaging that you are currently using to achieve your real goals with your real stakeholders and audiences.
Key workshop outcomes include
A practical storytelling toolkit your team can use right away
Greater clarity and alignment in team messaging
Stronger connection across roles, levels, and departments
Deeper understanding of the needs and values of your stakeholders
A starting point for a team narrative — one you can build on strategically
Debrief your learning and plan your own tailored next steps.
Teams that attend this workshop consistently report improvements in
Narrative Awareness — Understanding the role of storytelling in shaping perception, creating connection, and driving business impact
Shared Language — Build cohesion in storytelling across your team
Communication Confidence — Speak “the real story” with emotional intelligence, authentic presence, and strategic clarity
Human Influence — Motivate others authentically — not by force
Innovative Thinking — Use your creative problem solving to tackle real-world communication challenges
WHAT PEOPLE ARE SAYING
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
What Makes this Workshop Different
It’s Strategically Anchored, Not Just Expressive
The goal of the workshop is help you see new ways to achieve your goals with less effort by providing simple, practical and tailored insights you can implement immediately.
It Addresses Storytelling Holistically, Not Just Presentation Skills
This workshop will help you shift your mindset about how business storytelling works — so you can use your data, visual language, and human insight to its full potential.
It’s Facilitated For Real Dialogue, Not Taught From The Top Down
This workshop is a facilitated experience with real-time coaching, reflection, and collective insight — so your team can practice, explore, and shift how they communicate with each other and your real stakeholders.
It’s About Human-Centered Insights, Not Generic Frameworks
Instead of teaching you how to tell the story, the goal of this workshop is to uncover what’s blocking your team from being effective communicator — and help you develop practical, tactical solutions to address it.
Workshop Formats
1 or 2 day in-person immersion
1/2 day in-person skill development
90-120 min keynote introduction
Multi-session virtual collaboration
Multi-week narrative redesign
Enterprise roll-out
READY TO GET STARTED?
Book A Call With Jordan
Whether you want to build confidence, sharpen messaging, or align around a new strategy, story is the most human and effective way to begin. Let’s talk about how this workshop could support your goals.
What’s included:
Pre-workshop research including 1:1 interviews with your team and detailed review of your existing messaging
An in-person or hybrid workshop tailored to your team
Options for detailed follow including advisory, coaching, and more
Pricing varies depending on audience size, event duration/location, level of customization, and follow-ups.
Frequently Asked Questions
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We work with organizations across industries where influence skills directly impact business outcomes.
Our clients typically include cross-functional product teams needing to build consensus without formal authority; marketing professionals seeking buy-in for strategic initiatives; sales teams advocating for customers internally; executives wanting to inspire genuine commitment rather than compliance; technology specialists driving system adoption; HR professionals implementing culture initiatives; operations teams motivating process improvements; finance departments creating action-driving fiscal narratives; and interdepartmental task forces aligning diverse stakeholders. Our workshops deliver particular value in matrix organizations, companies undergoing transformation, and environments where success depends on collaboration across boundaries rather than traditional command structures.
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In-person, I deliver this workshop throughout North America — and, occasionally, further afield. I have legal permission to work in the US.
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Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.
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We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.
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Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.
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Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.
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We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
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Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.