Business Storytelling Workshop for teams
RSVP for Storytelling
In an AI world, business storytelling is essential for creating engagement, influence and a culture of innovation. Jordan Bower’s storytelling training teaches learners of all levels of experience how to communicate more effectively by speaking like a human, not a robot.
about this workshop
In a rapidly changing world, storytelling matters more than ever.
Set Clear Direction
Amid so many options and so much noise, storytelling clarifies where you’re heading and helps others understand how to move forward.
Build Your Influence
Storytelling connects people at an emotional level, bypassing logical argument to generate excitement, motivation and hope.
Drive Lasting Change
Through rewriting shared narratives and navigating the messy middle, storytelling helps humans make sense and see themselves as part of change.
Business Storytelling is about integrating an informational message with an emotional journey. It’s not about following a set structure. (Save that for MadLibs.) It’s about conveying your ideas with clarity and intelligence in a way that makes others sit up and listen.
But… how to find time to create effective stories when the whole world feels like a dumpster fire?
There’s no way around it: effective communication takes time, and time is scarce in an uncertain, noisy world. It’s no wonder so many turn to ChatGPT—it gives solutions that appear to be effortless and instantaneous. AI can be great for certain things, but trusted, human-to-human communication is not one of them. If your job involves creating alignment, motivating buy-in or getting people to change, you need the time and space to figure out how to do so efficiently and with humanity. AI slop can never create trust.
Get hands-on learning with an expert business storytelling facilitator.
Jordan Bower has worked with 200+ teams to help them take the theory of leadership storytelling and apply their insights immediately to their real stakeholder messages. You won’t just learn how to tell a story; with expert guidance, your team will strengthen storytelling as a muscle so you can drive greater impact across all the ways you communicate.
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Learn a practical framework
Our RSVP Storytelling Framework™ teaches principles, not MadLibs templates. Your team will get a flexible tool that works across all your written, verbal, and digital communications, while creating common language that you can use repeatedly to strengthen your storytelling muscle.
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Practice with your real use cases
Forget theory that doesn’t work in practice. Every workshop uses your real messaging, stakeholders and context with interactive exercises that allow you to apply what you’re learning. More than just new skills, you’ll leave with new messaging you can use immediately.
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Develop an achievable action plan
Learning ROI depends not on what you do in the room, but what your team will do tomorrow. While you’re in the room together, we’ll guide you to develop individual and shared action plans that provide you with measurable impact and real, sustainable results.
Get in-person learning starting at $15,000
Much more than just content, every workshop includes expert consulting provided by Jordan Bower. You’ll get an in-depth discovery, including review of existing messaging and 1:1 interviews with workshop participants and their stakeholders. This high-touch, tailored approach ensures that your team walks away with real takeaways you can use — not just boilerplate frameworks you can easily create yourself with AI.
client feedback
“Of all the trainings we’ve attended over the years, this storytelling workshop stands out for the lasting impact it has had on our team. More than showing us how to tell stories, Jordan helped light the fire for us to tell our company’s unique story in a way that combined strategic insight with our individual passion.”
Zach Vitzum
Head of People, King’s Hawaiian Inc.
what’s included
Here’s what your team will do together.
Set the context for storytelling
What is business storytelling anyway? What makes it useful? Why now? Why should your team care? In this interactive opening exercise, you’ll answer these questions experientially, setting your team up for your shared learning journey.
Step beyond fixed structure
Many people believe that storytelling is about memorizing a fixed story. The truth is that storytelling starts with creating connection and shaping your message from there. This insight will be taught through real best practice examples.
Build creative confidence
One of the biggest obstacles to storytelling in business is the willingness to be different than a typical Powerpoint. Through structured exercises drawn from real work, your team will explore new, creative ways to get your message across.
Know your audience
Everyone knows that great communication requires knowing your audience. But what does that mean? How can you do that? Through exercises and facilitated discussion, you’ll get to the heart of what your stakeholders are going through and how to tailor your message to them.
Apply the framework
Our RSVP Storytelling Framework provides a practical foundation for how storytelling can be applied to a static business message. RSVP provides fire-starting questions that get you thinking differently. We’ll introduce the framework and give you time to apply it, generating real feedback and personalized insights.
Design next steps
The workshop culminates with one final group exercise. Working together in small groups and then sharing with the wider team, each participant will develop clear, actionable next steps that will help you make your learning sustainable—giving you tools and language that will continue to grow your skills and muscle over time.
Who’s the teacher?
I’m Jordan: your expert facilitator for this workshop.
Jordan Bower is an expert in business storytelling who has worked with more than 200 teams. He is a speaker, storytelling coach and transformation consultant dedicated to helping individuals & organizations achieve their full potential.
Jordan has experience across the organization: from executive teams to sales, marketing, product, ops, finance, analytics, change management, HR and more.
Jordan has worked 1:1 with key decision makers and stakeholders, including CEOs, senior execs, thought leaders, and politicians, including mayors and Congressmen.
Jordan combines a business school background with creative/artistic study, having been mentored by some of the best storytellers in Hollywood and throughout the world.
outcomes
What you’ll take away
Get focused, structured practice that will turn you into better storytellers.
Our expert guidance, intelligent exercises and helpful frameworks will deliver exactly what your team needs to sustain better communication—with your stakeholders, in your context, and with your real messages.
Immediately Usable Stories
Improved strategic narratives your team can deploy in client meetings, presentations, or stakeholder communications the very next day.
Shared Language as a Team
A common framework, vocabulary and approach that strengthens how your team collaborates and aligns on messaging.
Deeper Stakeholder Insight
A more precise and impactful understanding of what truly matters to your audiences: customers, leadership, and each other.
Let’s get started!
Ready to transform your team into business storytellers?
Click this link to schedule a call with Jordan.
Have questions?
We’ve got answers.
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Business storytelling is the practice of using narrative structure and emotional connection to communicate ideas, data, and vision in ways that resonate with stakeholders. Unlike traditional presentations that rely on bullet points and data alone, business storytelling creates meaning and context that drives understanding, engagement, and action. It matters because in today's information-saturated environment, the ability to connect emotionally and make complex ideas accessible is what separates effective communicators from those who struggle to gain buy-in, influence decisions, or inspire teams.
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Business storytelling workshops benefit anyone who needs to communicate, influence, or persuade in a professional context. This includes leadership teams seeking alignment around strategy, sales and customer success professionals who need to differentiate and connect emotionally with buyers, product and innovation teams working to gain stakeholder buy-in, change management professionals leading organizational transformation, and marketing teams crafting brand narratives. The workshop is designed for both individual contributors and leaders across all functions who want to strengthen their communication impact.
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Workshop formats are flexible to meet organizational needs. Options include a half-day intensive (4 hours) for introducing and kicking off the concept, a full day session (6 hours) for focused skill-building with immediate application, a 2 day deep dive (12 hours) for comprehensive exploration with extended practice, or multiple sessions spread over multiple weeks. Custom designs are also available, tailored to specific organizational contexts, challenges, and goals. The format is determined based on team size, learning objectives, and the complexity of use cases leaders want to address.
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Absolutely. While the core storytelling principles are universal, the workshop can be tailored to your industry context, organizational culture, and specific communication challenges. Whether you're in technology, healthcare, financial services, manufacturing, or any other sector, Jordan works with you to understand your stakeholder landscape, business objectives, and the real scenarios your teams face. The workshop then uses your actual use cases as the foundation for learning, ensuring relevance and immediate applicability.
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The business storytelling workshop can be delivered in both formats. In-person workshops create intensive, focused environments with rich peer interaction and real-time collaboration. Virtual workshops leverage digital tools to maintain interactivity and engagement while offering flexibility for distributed teams. Hybrid formats are also available. The choice depends on your team's location, preferences, and learning objectives. Regardless of format, the workshop maintains its hands-on, interactive approach with immediate application to real use cases.
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In addition to the content and frameworks, your workshop also includes a short consulting engagement that allows Jordan to tailor the experience for your team. This includes a short Discovery process, including review of your current messaging, as well as interviews with your participants. After the workshop, Jordan facilitates a final virtual call to debrief the learning experience and draw from his experience to suggest next steps.
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Optimal workshop size is typically 20-25 participants, allowing for both group learning and individualized attention. Smaller groups (8-12) enable deeper individual coaching and feedback, while larger groups (35-50+) create more opportunities for peer learning and diverse perspectives. For organizations wanting to develop storytelling capabilities across larger populations, multiple workshop sessions can be designed. The format and facilitation approach are adjusted based on group size to ensure every participant receives personalized feedback and leaves with actionable insights.
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The learning doesn't end when the workshop concludes. Participants receive takeaway frameworks and tools they can continue applying to future communications. Many organizations choose to schedule follow-up coaching sessions where teams can refine additional stories and deepen their practice. Jordan also offers ongoing support options including leadership storytelling coaching, advanced workshops for continued skill development, and integration with broader organizational transformation initiatives. The goal is sustained capability building—not just a one-time training event, but a lasting shift in how your organization communicates.
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Jordan's business storytelling workshop focuses on immediate application to real business challenges rather than theoretical concepts. Participants work on their actual use cases—customer presentations, stakeholder communications, change initiatives—during the workshop itself. The approach combines storytelling fundamentals with deep stakeholder understanding, creating both immediate wins (polished stories participants can use right away) and long-term capability building. With over a decade of experience teaching storytelling to 200+ organizations, Jordan brings proven frameworks developed through extensive work with Fortune 500 companies and innovative startups alike.
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Yes, Jordan Bower facilitates every business storytelling training.