Storytelling Training for leadership teams
Narrative Alignment Lab™
Get your leaders on the same page with a clear, strategic and lived shared narrative.
about this leadership storytelling training
When your strategy shifts, your leadership narrative has to evolve too.
Leadership today isn’t just about making good decisions — it’s about aligning people behind them. But when teams speak in different “languages,” even smart strategies can get lost in translation.
The Narrative Alignment Lab helps leadership teams use storytelling to bridge gaps, clarify direction, and unify voices around complex initiatives. Through expert facilitation, we’ll help your leaders find the shared story that explains the “why,” focuses the “what,” and inspires collective movement toward your team’s shared success.
15+
years of experience teaching storytelling to Fortune 500s, scaling startups and public institutions.
200+
organizational teams helped — execs, sales, marketing, product, ops, finance, HR and more.
87%
would recommend this leadership storytelling workshop to their colleagues.
Storytelling Training for leadership teams
Align around a clear, credible and human narrative that drives strategic momentum.
This Leadership Storytelling Workshop is for…
Executive and senior leadership teams
Transformation, strategy, or change leadership groups
Cross-functional units navigating rapid change
Teams integrating new vision, values, or direction
In just 1 day, your team will get:
A draft shared narrative that clarifies where you're going, why it matters, and what needs to happen next
Narrative alignment on key messages, language, and tone across your leadership team
New language to describe the strategic transition or transformation you’re in
Tools for showing up as narrative leaders — with clarity, credibility, and coherence
Designed as a 1 day learning session or woven into a leadership development program or off-site.
(In-person or virtual)
Highly interactive and experiential — practice the concepts and learn as a team, rather than droning on about the frameworks and theory
Apply learning immediately through custom tailoring to your real scenarios — your decks, data, email, roadmaps, or strategic narratives
We customize the session around your team’s actual communication needs — so what you learn sticks.
“This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
WHAT your team will walk away with
Develop a compelling leadership narrative — through facilitated exercises and real-time synthesis.
Frameworks for Structure & Clarity
Learn tailored business storytelling frameworks that help your team organize your data and strategic messaging into clear, concise, and persuasive business stories.
Shared Language That Works for You
Co-create clear, credible messaging that cascades across leadership, teams, and communications — for writing, visual presentation, and beyond
Improve Alignment & Cohesion
Build deeper cross-functional trust and clarity — not just on what you’re doing, but how you’re communicating about it as a leadership team.
Key Leadership Storytelling Deliverables
A shared story that actually sticks
Co-created language to describe where you're headed, why it matters, and how to get others on board.Narrative clarity — even in complexity
Tools to speak consistently about change across roles, channels, and conversations.Real alignment, not just slideware
Deep, live dialogue that surfaces misalignment and helps you resolve it together.Messaging frameworks you can use right away
Clear, repeatable structures for explaining strategy, vision, and decisions with coherence and trust.Stronger narrative leadership
Leaders who feel confident speaking the same story in their own authentic voice — across teams, town halls, and transitions.
"Jordan's leadership storytelling training challenged our team perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
How YOUR WORKSHOP IS STRUCTURED
Direct, Practical and Action-Oriented Learning for Your Leadership Team
We tailor our standard workshop spine to your team’s real challenges — through customized examples, exercises and outcomes.
Foundations of Strategic Storytelling
Explore how narrative shapes perception, trust, and influence inside organizations.
Use experiential exercises to understand how stories work — and how they break down.
The Art & Science of Message Design
Identify the key building blocks of your team’s strategic story: the future you’re aiming for, the present tensions, and the throughline that connects them.
Practice shaping messages for different stakeholders — from executives to frontline teams.
Real World Application
Workshop live examples from your business — such as strategic updates, transformation rollouts, or messaging challenges.
Receive live coaching and feedback to sharpen clarity, structure, and tone.
Leave with Alignment and Action
Document the shared story and agree on how it will be carried forward.
Build simple, team-owned next steps to embed narrative thinking into your communication habits.
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
workshop investment
Options for every team budget.
Core Storytelling Workshop
Get High-Impact Learning
Starts at $15,000
Perfect for leadership teams who need clarity, cohesion, and momentum around a strategic shift — but don’t yet need a full rollout plan or extended coaching support.
1 full-day live workshop (in-person) or 3x 3hr learning sessions (virtual)
Initial discovery including comms audit and 1:1 interviews with your team
Tailored agenda — examples, exercises, and outcomes all tailored to you
Post-workshop summary + tools for continued learning
Recommended
Lab + Roll-out Coaching
Catalyze Long-Term Change
Starts at $20,000
Designed for teams who need support beyond alignment — to ensure the narrative lands and sticks across the org — with follow-up practice and guidance.
Includes everything in the Core package plus…
2 x 60-minute follow-up virtual sessions (for individuals or teams)
Customized prompts to deepen learning and integrate into daily work
Narrative feedback on crucial team presentations or communications
Full Immersion Package
Narrative Transformation
Starts at $30,000
Organizations undergoing deep change who need guided strategic narrative transformation across culture, systems, and comms.
Includes everything in the previous packages plus…
Detailed narrative assessment of team communications (email, decks, scripts)
Change vision development and high-level implementation programs
30-day Teams/Slack or email access for on-demand support
Satisfaction Guarantee
If your team doesn’t walk away with real, practical improvements in how they communicate — I’ll stay involved at no extra cost until we get it right.
Meet Jordan Bower
Jordan is a masterful narrative consultant, systems change facilitator and creative leadership coach based in Vancouver.
Over the last 15+ years, I have worked with a huge range of organizational clients across just about every org. function.
I’ve work with global multinationals like Johnson & Johnson, Volvo Cars and Rakuten; tech companies like Autodesk, Mozilla and Vimeo; unicorn start-ups; small and medium-sized businesses; non-profits, governments, creatives and thought leaders. I have worked with execs, sales, marketing, ops, finance, product, innovation, HR teams and more.
My vision is intelligent, direct and human. From my home base in Vancouver, I work with incredible clients based around the world.
Great clients across industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
Frequently Asked Questions
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Most leadership communication training focuses on presentation delivery or message structure. Our leadership storytelling training addresses the deeper strategic challenge: how to develop and deploy narratives that drive organizational transformation. We focus on the cognitive and emotional dimensions of leadership storytelling, not just delivery techniques.
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Through our confidential executive discovery process, we identify your team's specific strategic challenges, stakeholder dynamics, and transformation objectives. The program incorporates your actual strategic priorities and leadership challenges, ensuring immediate relevance and application.
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Executive teams consistently report three key outcomes: accelerated stakeholder alignment, enhanced change leadership capabilities, and more authentic leadership presence. Leaders develop practical narrative tools they can apply immediately to their most pressing strategic challenges.
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Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.
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We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
Book a discovery call with jordan