change leadership communications training
Narrative Tools for Transformation Leaders™
Lead change with clarity, credibility, and narrative skill — even when the path is uncertain.
about this change leadership communications training
Change moves fast. People don’t.
If you're leading transformation, you’ve probably noticed: logic isn't enough. Spreadsheets and timelines can’t explain why change matters — or help people feel ready to move.
Narrative Tools for Transformation Leaders™ is a unique storytelling workshop that gives transformation leaders the narrative tools to guide people through uncertainty, build belief, and drive change that sticks.
Highly interactive and context-aware — built around your current change efforts
Combines storytelling tools, team practice, and live coaching
Delivered as a one-time event or part of a larger change journey
15+
years of experience teaching storytelling to Fortune 500s, scaling startups and public institutions.
200+
organizational teams helped — execs, sales, marketing, product, ops, finance, HR and more.
87%
would recommend this sales storytelling training to their colleagues.
change leadership communications training
Shape the transformation narrative in real time — staying aligned, engaged & moving.
This Storytelling Workshop is for…
Transformation and change leaders
HR, People & Culture, or Digital Transformation leads
Internal comms, strategy, or operations teams
Any leader responsible for aligning people during change
In just 1 day, your change team will get:
A practical set of narrative tools to communicate change with clarity and care
Hands-on experience using story to frame ambiguity, resistance, and risk
A shared language to align leaders across teams, functions, and silos
Live coaching to build confidence and credibility in real-time conversations
Designed as a 1 day learning session or woven into a conference, off-site or program. (In-person or virtual)
Highly interactive and experiential — practice the concepts and learn as a team, rather than droning on about theory
Walk away with practical narrative tools your team can apply right away to your real change efforts.
We customize the session around your team’s actual communication needs — so what you learn sticks.
“This workshop helped our leadership team go from vague talking points to a shared story we could actually use. It changed how we talk about the work of change — and how people are responding to it.”
— Director of Transformation, Financial Services
WHAT your team will walk away with
Sell like a human — with clarity, connection, creativity, and no BS.
Frameworks for Change Storytelling
Get proven, flexible narrative structures that help you communicate change in ways that are clear, strategic, and easily replicable
Personal Messaging That Builds Trust
Learn to craft and deliver messages that feel authentic to you — while building connection, credibility, and buy-in with your audience.
Real Practice for Immediate Results
Through hands-on exercises and live coaching, apply these tools to real change challenges and walk away ready to use them.
Key Workshop Deliverables
A set of practical narrative tools to use in emails, meetings, town halls, and 1:1s
Clear methods for explaining change in ways people understand and care about
A shared framework for consistency across functions and teams
Real-time practice reframing resistance and building belief
More confident, human leaders who can speak the story of change authentically
“Jordan helped us find real, human language to explain what was changing — and why. Our leaders now communicate with more confidence, more empathy, and more consistency.”
— VP, People & Culture, B2B SaaS Company
How YOUR WORKSHOP IS STRUCTURED
Direct, Practical and Action-Oriented Learning for Your Change Team
We tailor our standard workshop spine to your team’s real challenges — through customized examples, exercises and outcomes.
Why Narrative Matters in Change
Understand how stories shape attention, emotion, and behavior during times of uncertainty
Explore why most change messages fall flat — and how to make yours resonate
The Core Tools of Change Storytelling
Learn adaptable frameworks for explaining change with clarity, simplicity, and purpose
Discover how to balance vision, urgency, and empathy in your communication
Your Story, Your Voice
Practice crafting personal messages that align with the bigger narrative — without losing authenticity
Build presence and confidence to lead conversations in your own tone, not corporate jargon
Applying the Tools to Today’s Change
Use real transformation scenarios to practice reframing resistance and gaining buy-in
Get live coaching and peer feedback to strengthen your message in the moment
“Before the workshop, I avoided talking about the change because I didn’t know how to say it. Afterward, I felt like I had a toolkit — and the courage to actually use it.”
— Transformation Manager, Global CPG Brand
workshop investment
Options for every team budget.
Core Storytelling Workshop
Get High-Impact Learning
Starts at $12,500
1 full-day live workshop (in-person) or 3x 3hr learning sessions (virtual)
Initial discovery including comms audit and 1:1 interviews with your team
Tailored agenda — examples, exercises, and outcomes all tailored to you
Post-workshop summary + tools for continued learning
Recommended
Workshop + Coaching
Catalyze Long-Term Change
Starts at $15,000
Includes everything in the Core package plus…
2 x 60-minute follow-up virtual sessions (for individuals or teams)
Customized prompts to deepen learning and integrate into daily work
Narrative feedback on crucial team presentations or communications
Transformation Partner
Narrative Transformation
Starts at $20,000
Includes everything in the previous packages plus…
Detailed narrative audit of team collateral (email, decks, scripts)
Change vision development and high-level implementation programs
30-day Teams/Slack or email access for on-demand support
Satisfaction Guarantee
If your team doesn’t walk away with stronger, clearer communication during change — I’ll keep working with you until they do.
Meet Jordan Bower
Jordan is a masterful narrative consultant, systems change facilitator and creative leadership coach based in Vancouver.
Over the last 15+ years, I have worked with a huge range of organizational clients across just about every org. function.
I’ve work with global multinationals like Johnson & Johnson, Volvo Cars and Rakuten; tech companies like Autodesk, Mozilla and Vimeo; unicorn start-ups; small and medium-sized businesses; non-profits, governments, creatives and thought leaders. I have worked with execs, sales, marketing, ops, finance, product, innovation, HR teams and more.
My vision is intelligent, direct and human. From my home base in Vancouver, I work with incredible clients based around the world.
Great clients across industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
Frequently Asked Questions
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Narrative training equips leaders with the tools to communicate change clearly, build trust, and align people through storytelling frameworks.
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The workshop gives leaders practical messaging tools and real-time coaching to communicate change in a way that drives engagement and reduces resistance.
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It’s designed for transformation leaders, HR/People teams, internal communications, and anyone responsible for guiding others through change.
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Yes — the workshop is fully tailored to your organization’s change context, messaging challenges, and leadership team dynamics.
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Participants learn storytelling frameworks for explaining change, handling objections, aligning cross-functional teams, and delivering messages with confidence.
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Absolutely. It’s available in both in-person and virtual formats, and is designed to support communication across distributed teams.
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Rather than generic public speaking tips, this workshop focuses on storytelling for real-world change scenarios — with tools leaders can use immediately.
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The standard format is one full day, with options to add coaching sessions or expanded modules based on your team’s needs.
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You can expect improved message clarity, stronger team alignment, greater confidence among leaders, and more consistent communication during change.
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Yes — every participant receives a toolkit with messaging frameworks, prompts, and examples they can use in day-to-day leadership communication.
Book a discovery call with jordan