1:1 storytelling coaching

Connect emotionally to lead through change

I've spent 15 years teaching leadership storytelling to leaders at 200+ organizations. I can help you build the communication skills and emotional flexibility to lead others through continuous change.

Schedule an Exploration with Jordan

In a rapidly changing world, storytelling matters more than ever.

Storytelling is—and always will be—how humans make sense of change.

That makes the art and science of storytelling essential learning for anyone who is leading or guiding others as they navigate complexity, transition, or the gap between where they’re currently at and where the world is heading.

Right now is a transformational time in leadership storytelling. There’s so much noise. Trust is at an all-time low. People are craving human voices, human perspectives.

The future of leadership storytelling is emotional.

As a coach, my focus is on the emotional aspects of leadership storytelling. Sure, I’ll help you understand some theory and structure—but only a little. The more valuable skill is to improve your understanding of your stakeholders and audiences, so you can frame your ideas in terms that resonate with them.

Great storytelling is about learning to listen, and then using what you hear to craft your ideas and message into a narrative with impact.

I see my role as not just teaching you how to tell a story, it’s also helping you tell your story in your way, so you can make your message land.

How Storytelling Coaching Works

→ A learning journey customized to you

We’ll work together directly and 1:1. I’ll apply my insight, frameworks and coaching skills to help you pinpoint what you need to change in your communication and why. Then, I’ll support you with the theory, frameworks and practice you need to improve.

→ Work collaboratively on your real stories

This isn’t a structured training program. Instead, we’ll work together collaboratively to apply what you’ve learned to the real messaging you’re producing in your work— presentations, writing, pitches, podcasts, how to talk about yourself and more.

→ Build muscle working with the Emotional Mechanics of Change

Change raises powerful emotions like fear, frustration, excitement and hope—the same emotions your audience will experience as they digest your transformational message. Our work together will build your emotional fluency, helping you see new patterns and transform your view of yourself and the world.

“Jordan knows when to push me, and when to let me find my own way. These gifts, over time, have created a very special kind of trust.”

— CEO & Thought Leader, Travel Industry

Who I Coach

I work with folks across job functions, levels of seniority and industry. I’m able to cast a broad net because my focus is on the human aspects of communication: how you build trust, create urgency, and drive action through genuine connection.

Executive Leaders

Got an upcoming board presentation, keynote, or high-stakes communication? Let's make your message compelling, connected, and memorable.

Thought Leaders & Speakers

Developing your thought leadership platform or positioning a major initiative? Let's nail the narrative and find the approach that makes it land.

Technical Experts

Need to translate complex information into stories that influence decision-makers? Let's build a bridge between the technical and the human.

Mid-Level Leaders

Ready to upskill your communication for the Future of Work? Let's help you lead for engagement, flexibility, and resilience.

Creative & Transformation Leaders

Sensing your soul-driven work could reach a broader audience? Let's connect your authenticity with strategic thinking that creates real impact.

Common Coaching Topics

Whether you want to improve writing, speaking, or strategic narrative creation, I’m in your corner to help you match what I know to what you need.

Upcoming presentations, speeches, or keynotes
Refine your message, structure your narrative, and develop the presence needed to deliver with impact.

Thought leadership content and positioning
Clarify your unique perspective, frame your ideas compellingly, and find the voice that makes your work stand out.

Critical stakeholder communications
Navigate difficult conversations, build alignment across perspectives, and communicate change in ways that create buy-in.

Your personal leadership narrative
Discover and articulate who you are as a leader—the story that connects your past, present, and future in a way that resonates.

Communication patterns that limit you
Identify and interrupt the habits, fears, or beliefs that keep your message from landing with the clarity and confidence you want.

Team storytelling and cultural narratives
Help your team tell a coherent story about your work, mission, or transformation that everyone can understand and retell.

How We Begin

Get sustained, personalized support as you build new skills and navigate your individual change journey.

6x 1:1 Zoom sessions (60 mins)

Sessions are scheduled about once every 2 weeks. We’ll craft our rhythm together.

Intro to Story Frameworks

I’ll introduce you to storytelling theory in a way that matches where you’re currently at.

Deep emotional fluency

See blindspots, track progress and build confidence as you move through change.

Key Coaching Takeaways

✓ Develop Core Leadership Storytelling Skills
Frame ideas for emotional impact, move beyond logic to create narratives that resonate authentically and build trust.

✓ Storytelling Frameworks & Tools
Practical templates and techniques you can apply to all the ways you communicate—writing, speaking, digital and beyond.

✓ Develop Deeper Stakeholder Insight
Enhance your understanding of what truly matters to your audiences—stakeholders, investors, buyers, employees, or even friends and family.

✓ Build Emotional Fluency and Confidence
Interrupt old habits, strengthen your comfort with uncertainty, and develop new perspectives on how you relate to yourself and others.

✓ Make it immediately tactical
Take everything you’re learning and putting into immediate practice by applying your new perspective and ideas to your real leadership stories.

Meet Jordan Bower

After graduating from business school, Jordan Bower set out to become a storyteller. He traveled the world, visiting more than 50 countries. He even once walked all by himself from Canada to Mexico.

Along the way, he learned that great storytelling is not about what you say—it’s about how well you listen.

In 2013, Jordan founded a business designed to teach leaders this insight. Starting from scratch, Jordan quickly built a client roster of more than 200 organizational teams, including small businesses, tech startups, and global companies like Johnson & Johnson, Volvo Cars, and Rakuten.

Today, Jordan's storytelling work is deeply integrated with a wider initiative around the Emotional Mechanics of Change—helping leaders and teams communicate in ways that acknowledge the current climate of change and build genuine resilience through clear, direct and trusted communication. Jordan has developed frameworks that bridge business storytelling with the emotional infrastructure organizations need to thrive during continuous change.

He's based in Vancouver, Canada, and offers storytelling workshops for clients in the USA, Canada and around the globe.

6-Session Coaching Package:

Senior C-Suite Executives & Accomplished Thought Leaders: $3,000
Founders & Organizational Leaders: $2,500
Solopreneurs & Mid-Level Leaders: $2,000
Aspiring & Purpose-Driven Leaders: $1,500

Coaching Investment

I use a sliding scale model to keep my work accessible.

Choose the level that works for you—no questions asked.

Schedule an Exploration with Jordan

I have 3 openings right now.

Questions and Answers

The 6-session package typically runs 8-12 weeks, with sessions every 1-2 weeks. This gives you time to apply what you learn between sessions while maintaining momentum.
Yes. Many clients continue with ongoing coaching after the initial package.
All coaching is virtual via Zoom.
Choose based on what feels fair and sustainable for you—no questions asked.
Workshops are for teams and focus on shared skills. Coaching is 1:1, deeply personalized, and addresses both communication craft and the emotional patterns blocking you. Workshops are tactical. Coaching is transformational.