Build an adaptable culture that can thrive in uncertainty

Business storytelling is the practice of using narrative structure and emotional connection to communicate ideas, data, and vision in ways that resonate with stakeholders. Unlike traditional presentations that rely on bullet points and data alone, business storytelling creates meaning and context that drives understanding, engagement, and action. It matters because in today's information-saturated environment, the ability to connect emotionally and make complex ideas accessible is what separates effective communicators from those who struggle to gain buy-in, influence decisions, or inspire teams.

Business storytelling workshops benefit anyone who needs to communicate, influence, or persuade in a professional context. This includes leadership teams seeking alignment around strategy, sales and customer success professionals who need to differentiate and connect emotionally with buyers, product and innovation teams working to gain stakeholder buy-in, change management professionals leading organizational transformation, and marketing teams crafting brand narratives. The workshop is designed for both individual contributors and leaders across all functions who want to strengthen their communication impact.

Jordan's business storytelling workshop focuses on immediate application to real business challenges rather than theoretical concepts. Participants work on their actual use cases—customer presentations, stakeholder communications, change initiatives—during the workshop itself. The approach combines storytelling fundamentals with deep stakeholder understanding, creating both immediate wins (polished stories participants can use right away) and long-term capability building. With over a decade of experience teaching storytelling to 200+ organizations, Jordan brings proven frameworks developed through extensive work with Fortune 500 companies and innovative startups alike.

Workshop formats are flexible to meet organizational needs. Options include a half-day intensive (4 hours) for focused skill-building with immediate application, a full-day deep dive (8 hours) for comprehensive exploration with extended practice, or a multi-session series for sustained learning with application between sessions. Custom designs are also available, tailored to specific organizational contexts, challenges, and goals. The format is determined based on team size, learning objectives, and the complexity of use cases participants want to address.

Teams leave with a shared framework for storytelling they can apply to future communications, deeper understanding of stakeholder needs and what resonates with different audiences, individualized action plans for continued development, and improved team alignment around how to communicate effectively. Participants gain both the mindset shift needed to think narratively and the practical tools to craft compelling stories for any business context—from boardroom presentations to customer conversations.

Absolutely. While the core storytelling principles are universal, the workshop can be tailored to your industry context, organizational culture, and specific communication challenges. Whether you're in technology, healthcare, financial services, manufacturing, or any other sector, Jordan works with you to understand your stakeholder landscape, business objectives, and the real scenarios your teams face. The workshop then uses your actual use cases as the foundation for learning, ensuring relevance and immediate applicability.

ROI appears in both immediate and long-term outcomes. Immediate indicators include refined stories that participants use successfully in real business situations within days of the workshop, increased stakeholder engagement and receptiveness to ideas, and stronger team alignment around communication approaches. Long-term ROI manifests as improved leadership influence, enhanced customer loyalty and sales effectiveness, accelerated buy-in for innovation and change initiatives, and a cultural shift toward more authentic, emotionally intelligent communication across the organization. Many clients report measurable improvements in presentation effectiveness, stakeholder satisfaction, and team confidence.

The business storytelling workshop can be delivered in both formats. In-person workshops create intensive, focused environments with rich peer interaction and real-time collaboration. Virtual workshops leverage digital tools to maintain interactivity and engagement while offering flexibility for distributed teams. Hybrid formats are also available. The choice depends on your team's location, preferences, and learning objectives. Regardless of format, the workshop maintains its hands-on, interactive approach with immediate application to real use cases.

Optimal workshop size is typically 8-25 participants, allowing for both group learning and individualized attention. Smaller groups (8-12) enable deeper individual coaching and feedback, while larger groups (15-25) create more opportunities for peer learning and diverse perspectives. For organizations wanting to develop storytelling capabilities across larger populations, multiple workshop sessions can be designed. The format and facilitation approach are adjusted based on group size to ensure every participant receives personalized feedback and leaves with actionable insights.

Business storytelling is essential for change leadership because transformation isn't just about new processes or technologies—it's about helping people understand why change matters and see themselves in a new future. Stories create the emotional connection and shared meaning that data and logic alone cannot achieve. Through storytelling, leaders can articulate vision in ways that inspire rather than merely inform, address fears and resistance by acknowledging human experience, build trust during uncertainty, and create narratives that help teams navigate ambiguity. Organizations with strong storytelling capabilities adapt faster and sustain change more effectively because their people understand and connect with the "why" behind transformation.

The learning doesn't end when the workshop concludes. Participants receive takeaway frameworks and tools they can continue applying to future communications. Many organizations choose to schedule follow-up coaching sessions where teams can refine additional stories and deepen their practice. Jordan also offers ongoing support options including leadership storytelling coaching, advanced workshops for continued skill development, and integration with broader organizational transformation initiatives. The goal is sustained capability building—not just a one-time training event, but a lasting shift in how your organization communicates.

Getting started is simple. Schedule an exploratory conversation with Jordan to discuss your team's communication challenges, organizational context, and desired outcomes. Together, you'll determine the optimal workshop format, timing, and customization approach. From there, pre-workshop discovery ensures the content is tailored to your specific use cases and business needs. The entire process is designed to be collaborative and aligned with your objectives, creating a workshop experience that delivers both immediate results and lasting organizational impact.