Business Storytelling Workshop
Human-Centered Business Storytelling
Learn how to frame, and turn complex ideas into stories people believe and act on.
About this Workshop
Most professionals were never taught to communicate. They were taught to report. Now, as AI fills every channel with competent, forgettable content, the skill that sets people apart is knowing how to frame.
Framing is why storytelling belongs in business. The same facts can inspire or alienate depending on how they're framed, and story is the most powerful framing tool we have. Participants explore the art and science of framing through the storyteller, the story and the audience: knowing who they're speaking to, working with character, theme, structure and world, and building the permission creative work needs.
Here, the experience is the teaching. Instead of slides and formulas, Jordan uses dynamic exercises drawn from improv and Liberating Structures that loosen familiar power dynamics and habits. Teams take apart their assumptions about communication, then rebuild them around the audience and the experience.
Every group takes this journey differently. After a grounding in story theory inspired by Pixar and a wealth of cinematic examples, small groups apply their insights to real stories they bring into the room. The workshop closes with What, So What, Now What, a reflection that turns insight into visionary next steps.
Because the best idea in the room only matters if people act on it.
Key Takeaways
Learn how to frame, and why the same facts can inspire or alienate depending on the frame.
Explore how AI and a changing communication landscape make framing a defining skill at work.
Understand the relationship between storyteller, story and audience, and how it shapes every frame.
Learn to know your audience: what they care about, what they resist and what moves them.
Work with the core elements of story: character, theme, structure and world.
Discover how to create the permission that makes creative, honest communication possible.
Question long-held assumptions about communication and rebuild them around your audience.
Apply new insights to a real story you bring into the room, and leave with visionary next steps.
Length: Two days (ideal), or one or half day
Best for: Teams new to storytelling, managers, technical experts
Pairs with: Any keynote
About the Speaker
Jordan Bower: Guide on Your Side
Jordan Bower is a keynote speaker, facilitator and advisor who helps leaders see the future differently. Drawing on 15+ years and work with 200+ organizations, including Autodesk, Mozilla and Rakuten, he turns keynotes into facilitated conversations that blend story, research and live participation, so audiences leave moved to act.
