sales storytelling training for teams
Selling without Scripts™
Connect with customers through trust-driven, unscripted sales storytelling.
about this sales storytelling training
The best way to sell complex ideas? Drop the script to have a conversation.
When your product is complex and your clients are smart, a generic script won’t cut it. What earns trust is a human, confident, adaptive conversation — one that responds in real time, not by rote.
Selling Without Scripts™ teaches your sales team how to use sales storytelling to build trust, navigate complexity, and connect with what your buyers actually care about. No fluff. No memorized lines. Just clear, credible sales communication led with skill, presence, and narrative fluency.
15+
years of experience teaching storytelling to Fortune 500s, scaling startups and public institutions.
200+
organizational teams helped — execs, sales, marketing, product, ops, finance, HR and more.
87%
would recommend this sales storytelling training to their colleagues.
Storytelling Training for sales teams
Align around a clear, credible and human narrative that drives strategic momentum.
This Sales Storytelling Workshop is for…
Enterprise sales and solution consulting teams
Professional services, SaaS, and advisory firms
Teams that sell complex, abstract, or strategic offerings
Pre-sales engineers, strategists, and post-sale account leads
Anyone building trust, explaining value and leading change
In just 1 day, your revenue team will get:
A tailored, repeatable framework for navigating unscripted sales conversations
Hands-on practice adapting the pitch in real time to different buyer needs
Tools to explain complex ideas clearly, simply with impact
Live coaching on handling objections, pressure and questions
Real-world skills your team can use on their next sales call
Designed as a 1 day learning session or woven into a conference, off-site or SKO. (In-person or virtual)
Highly interactive and experiential — practice the concepts and learn as a team, rather than droning on about theory
Walk away with sales storytelling tools your team can use right away — in real conversations that close.
We customize the session around your team’s actual communication needs — so what you learn sticks.
“This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
WHAT your team will walk away with
Sell like a human — with clarity, connection, creativity, and no BS.
Frameworks for Sales Storytelling
Simple, repeatable and customized-to-you frameworks that your team can use to explain complex value with clarity and confidence.
Personal Messaging That Builds Trust
Learn how to craft and deliver strategic stories that will resonate emotionally — not just rationally — with today’s B2B buyers.
Real Practice for Immediate Results
Apply the tools to your live sales scenarios and walk away ready to use them in meetings, pitches, and follow-ups.
Key Sales Storytelling Deliverables
Tools to structure a sales conversation without sounding scripted
Practice adapting the message on the fly while staying on strategy
Language frameworks to explain complex ideas in simple, memorable terms
Skills to handle objections with confidence — without defensiveness
Greater presence, clarity, and narrative flow in every conversation
A shared language for what “good” sales storytelling sounds like
"This workshop gave my team the confidence to drop the crutches and actually listen in sales conversations. We’re having more real dialogue — and it’s showing up in our numbers.””
VP of Sales, B2B SaaS Company
How YOUR WORKSHOP IS STRUCTURED
Direct, Practical and Action-Oriented Learning for Your Sales Team
We tailor our standard workshop spine to your team’s real challenges — through customized examples, exercises and outcomes.
Foundations of Sales Storytelling
Understand why storytelling works in sales — and how to move beyond scripts, features, and memorized benefits.
Learn how to lead conversations that build trust, not just pitch.
Understanding Your Buyer’s Story
Explore what’s really going on in your buyer’s world.
Map different decision-making mindsets, emotional drivers, and internal obstacles — and learn how to shape your message so it meets them where they are.
Build and Practice Your Sales Story
Apply narrative tools to real sales situations — from first outreach to late-stage objections.
Practice adapting your story live, get real-time coaching, and refine how you show up in high-stakes conversations.
Bring It Back to the Field
Build a practical plan to bring these skills into your team’s daily rhythm — through conversations, deal reviews, and enablement tools that reinforce narrative fluency over time.
“We sell a complex product to skeptical buyers. Jordan helped us find simple, authentic ways to explain what we do — without dumbing it down.”
Founder, AI Consulting Firm
workshop investment
Options for every team budget.
Core Storytelling Workshop
Get High-Impact Learning
Starts at $12,500
1 full-day live workshop (in-person) or 3x 3hr learning sessions (virtual)
Initial discovery including comms audit and 1:1 interviews with your team
Tailored agenda — examples, exercises, and outcomes all tailored to you
Post-workshop summary + tools for continued learning
Recommended
Workshop + Coaching
Catalyze Long-Term Change
Starts at $15,000
Includes everything in the Core package plus…
2 x 60-minute follow-up virtual sessions (for individuals or teams)
Customized prompts to deepen learning and integrate into daily work
Narrative feedback on crucial team presentations or communications
Full Enablement Package
Narrative Transformation
Starts at $20,000
Includes everything in the previous packages plus…
Detailed narrative audit of team collateral (email, decks, scripts)
Change vision development and high-level implementation programs
30-day Teams/Slack or email access for on-demand support
Satisfaction Guarantee
If your team doesn’t leave the session with more confidence, clarity and trust-building skills — I’ll keep working with you until they do.
Meet Jordan Bower
Jordan is a masterful narrative consultant, systems change facilitator and creative leadership coach based in Vancouver.
Over the last 15+ years, I have worked with a huge range of organizational clients across just about every org. function.
I’ve work with global multinationals like Johnson & Johnson, Volvo Cars and Rakuten; tech companies like Autodesk, Mozilla and Vimeo; unicorn start-ups; small and medium-sized businesses; non-profits, governments, creatives and thought leaders. I have worked with execs, sales, marketing, ops, finance, product, innovation, HR teams and more.
My vision is intelligent, direct and human. From my home base in Vancouver, I work with incredible clients based around the world.
Great clients across industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
Frequently Asked Questions
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Traditional sales training typically focuses on techniques, scripts, and methodologies. Our sales storytelling workshop addresses the deeper human challenge: how to create emotional connection with prospects that builds trust and drives action. We focus on helping sales teams understand the stories buyers are already telling themselves, then developing narratives that transform how prospects experience your value proposition.
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Our discovery process includes a thorough review of your sales process, messaging, and specific challenges. We conduct interviews with key team members, analyze successful and unsuccessful deals, and map your buyer journey to identify critical narrative moments. This allows us to design workshop content that addresses your specific sales environment, whether that's complex enterprise sales, high-velocity inside sales, or partner-driven revenue models.
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Absolutely. New sales professionals benefit from gaining strategic narrative frameworks that accelerate their development beyond basic sales techniques. Experienced sales professionals often find our approach transformative because it helps them access new dimensions of buyer connection that transcend the tactical approaches they've mastered. We customize exercises and application work to accommodate different experience levels.
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Virtual selling receives specific attention in our training. We develop narrative techniques that create presence and connection in virtual environments, where traditional relationship-building is constrained. Participants learn how to structure conversations differently for virtual settings, use visual storytelling effectively, and create emotional engagement without physical presence. We also address the specific challenges of storytelling in asynchronous communications like email and social selling.
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Most sales teams report immediate improvements in prospect engagement and discovery conversation quality. Measurable impacts on pipeline metrics typically emerge within 30-45 days, with significant improvements in close rates within one sales cycle. Specific outcomes include shorter sales cycles, higher win rates against competition, increased average deal size, and improved forecast accuracy. We establish clear success metrics during the discovery phase based on your specific goals.
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Multi-stakeholder selling is a core focus of our approach. We help sales teams identify and develop different narrative frameworks for various stakeholder roles, while maintaining a consistent core story. Participants learn how to map stakeholder concerns, create role-specific value narratives, and develop "bridge stories" that help diverse decision-makers align around a shared vision. This approach is particularly valuable for enterprise sales with complicated buying committees.
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Yes. The afternoon portion of our workshop is dedicated to applying storytelling frameworks to actual opportunities in your pipeline. Participants bring real deals to work on, developing specific narrative strategies for current prospects. For teams engaged in our more comprehensive programs, we also offer deal-specific narrative coaching as part of the follow-up implementation support.
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We've worked extensively with highly analytical sales teams in technical industries. Our approach frames storytelling as a strategic communication skill rather than a creative exercise, making it accessible for technically-minded professionals. We use concrete frameworks and practice scenarios that make storytelling practical rather than abstract. Many technical sales professionals tell us this workshop helped them discover capabilities they didn't realize they had, without ever feeling pushed beyond their comfort zone.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
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This workshop isn’t Sales 101 — it’s designed for professionals who already know the basics, but want to level up how they build trust, handle complexity, and adapt in real-time. Even the most seasoned sellers can fall back on habits that limit connection and clarity. This workshop challenges your team to step out of autopilot, sharpen their narrative instincts, and show up with more confidence in every conversation.
Book a discovery call with jordan