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Let's redefine how we think about "emotions" at work.
Most organizations misunderstand emotion. It's not about how happy or engaged people feel. It's about how suppressed emotions distort the way we think, decide, and lead change.
How leaders can be more trustworthy by telling strategically vulnerable stories
Trust is the biggest challenge facing leaders today. How strategically vulnerable stories can help leaders build credibility in a post-trust world.
Improving Remote Corporate Learning by Distinguishing Between Training & Coaching
Remote learning demands a clear plan for what people actually need to learn. Why distinguishing between training and coaching leads to better results.
What is a Strategic Story?
Everyone agrees stories are powerful. But ask "what is a story?" and the room goes quiet. A clear definition of a strategic story, and why it matters in business.
To Get People Aligned, Find the Echo in Your Leadership Story
An ancient statue in a crowded Louvre taught me something about alignment. To bring people together, find the echo in your leadership story.
Employer Brand Storytelling: 3 Easy Tips
You're already telling stories about your employer brand. Three tips you can put to work right away to tell them better, plus examples to help you recruit, retain and engage great people.
6 Reasons Why Storytelling is a Leadership Core Competency in the Age of Transformation
Leadership is the art of inspiring people to adopt a new perspective, and that's exactly what stories do. Six reasons storytelling is a core leadership competency in an age of transformation.
Leadership Storytelling Core Competency #1: Character
Leaders tell stories all day long, but few ever practice doing it well. The first in a series on leadership storytelling competencies: why character is where every great story starts.
What is the relationship between Culture and Storytelling?
Every company claims a great culture. But where does culture actually come from, and how can you articulate yours? The answer lies in the stories an organization tells about itself.
Three Strategic Storytelling Strategies for Improving Your Sales Pitch Deck (with Examples)
Your pitch deck has to resonate, not just inform. Three strategic storytelling strategies, with real examples, for building a sales deck that moves people to act.
A Storytelling Toolkit for Improving Your Presentations and Pitches
What is a story? Aristotle had an answer 2,400 years ago. A practical toolkit, built on logos, ethos and pathos, for making your presentations and pitches more persuasive.
Why Trust Has Become Your Business
Trust in business, government, media and NGOs is falling worldwide. What the latest Edelman Trust Barometer reveals, and why building trust is now every business's job.
Are You Telling an Authentic Brand Story? Find Out With This Five Step Checklist
Consumers say authenticity is one of the top reasons they choose a brand. A five-step checklist to find out whether your brand story is genuinely authentic.
How To Integrate Marketing, HR, Strategy and Change Management with Organizational Storytelling
Storytelling isn't just for marketing. How one organizational story can connect marketing, HR, strategy and change management, and bring what people think and feel into alignment.
How Apple Used This One Business Storytelling Trick to Raise Revenues 39%
In 2002, Apple was a small player facing 97.5% Windows market share. How the storytelling behind its "Get a Mac" campaign helped convince the market to switch, and drove revenues up 39%.
Improve Your Strategic Storytelling with this One Unexpected Idea
Information is everywhere; meaning is scarce. An unexpected, 2,500-year-old idea that can make your strategic storytelling more compelling today.
How To Tell Your Healing Story
Your story is not your history. Taking a cue from Cheryl Strayed's "Wild," how businesses can let go of old baggage and tell stories built around their audience's emotional experience.